Congress Marketing. The Building Blocks of Success.  

Successful congresses are all about participation. At Paragon, we specialize in bringing the right crowds to the right place, using a host of advanced marketing tools.

Marketing Plan – Smart, Tailored and Scalable  

Attendance. Participation. Fundraising. Buzz. Reputation. Success. These concepts all coincide within the wide field of congress marketing. When it comes to providing marketing services to our partners, we start by creating a detailed, precisely budgeted tailor-made plan that fits congress objectives. This includes identifying the target audiences and analyzing the most effective methods for reaching them and getting our message across.

Marketing Implementation – Diverse, Precise and Effective

After establishing our tailor-made marketing plan, we begin its effective implementation. We use a wide variety of marketing channels and platforms to get the job done – from public relations and innovative branding to digital content and social media campaigns.

Our implementation includes database administration and real-time results analysis, which are required in order to reach the desired objectives, while also serving as a basis for control and adaptability on the go. We work in full collaboration with the congress organizing committee and our partners' professional staff.

Our marketing services include:

  • Branding
  • Public relations
  • Media planning, strategy & buying
  • Congress website establishment & maintenance
  • Website & digital content
  • Marketing material design & production (brochures, flyers, folders, posters, etc.)
  • Online marketing (SEO, newsletters, Google Ads & e-calendars)
  • Social media (Facebook, LinkedIn, Twitter & YouTube ads & campaigns)
  • Database enhancement
  • Mailing list segmentation & analysis
  • Letters & proposals addressed to key figures

Behind every successful congress is a state-of-the-art marketing operation. For more information about our marketing services, please email us at